Collection: Smokey Bear

Celebrate America's favorite forest defender and the untamed wilderness he was born to protect with a collection rooted in conservation history. Introduced in 1944, Smokey Bear's timeless message of vigilance grew out of the nation's devotion to preserving its breathtaking natural landscapes, a devotion that shares common roots with the National Park Service. In 1950, Smokey's campaign was forever immortalized when a real rescued black bear cub became a living symbol of wildfire prevention at the National Zoo in Washington, D.C. The rescued Smokey cub became so popular the United States Postal Service even provided him with his own ZIP code for fan mail (20252) which is still in use today. While the real Smokey Bear died in 1976, his legacy tells the story of the country's public lands and the efforts to safeguard them. Explore this lineup to honor Smokey and remember that the key to protecting our forests remains in your hands.