During World War I, many branches of the federal government used posters to urge Americans to support the war effort. In a time without radio, TV, or the internet, posters were an inexpensive way to deliver powerful messages to millions of people. The government hired well known artists to create designs that unified the American people.

Posters continued to be published during World War II, and new posters are still in production today. The National Archives holds close to 20,000 posters produced by military and civilian agencies.

 In 1942, Pittsburgh artist J. Howard Miller was hired by the Westinghouse Company's War Production Coordinating Committee to create a series of posters for the war effort. One of his designs became the famous "We Can Do It!" image—an image that in later years would become known as "Rosie the Riveter," although it was never given this title during the war.

Rosie the Riveter became a cultural icon, representing the American women who worked in factories and shipyards during World War II and in turn became a symbol of feminism and women's economic power. The National Archives Store knows that you too have the "We Can Do It!" attitude, and we have just the line of apparel and gifts to let you proclaim it to the world! Purchases from the National Archives Store generate financial and creative support for National Archives exhibitions, public programs, and educational initiatives, introducing America’s records to people around the U.S. and the world.

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Commemorate the 250th Anniversary of the United States with a collection that honors the nation's founding and the enduring ideals that have inspired the world for centuries. Inspired by the Declaration of Independence and the rich history preserved by the National Archives, the collection reflects the spirit of liberty, resilience, and innovation. From everyday keepsakes to unique mementos, each item offers a meaningful way to mark this historic milestone.

Our 2025 Holiday Gift Guide is here! Our 250th Anniversary Premium Collection is exempt from all promotional discounts, but offers great gift ideas for someone special in your life - or for yourself!

Click here to see all Gift Guide Collections.

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The National Archives Store's Accessories collection brings together thoughtfully designed pieces that complement everyday life with style, grace, and utility. From practical essentials to unique keepsakes, each item draws inspiration from the Archives' holdings and American history and traditions.

The National Archives Store is pleased to offer a wide selection of reproductions, gifts, accessories, collectibles, and apparel that acknowledge the lives of the leaders and activists who have left an indelible mark on our nation. 

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Sports have power. They unite people, teach values, and inspire hope and pride. In the United States, sports have powered efforts to bring citizens together, shape them, and project a vision of what it means to be American. But sports convey power to athletes too— power to break social barriers and protest injustice.