Winning Elections in the 21st Century
Winning Elections in the 21st Century
Winning Elections in the 21st Century

Winning Elections in the 21st Century

  • By Dick Simpson and Betty O'Shaughnessy
  • Paperback: 304 pages
  • Congresswoman Jan Schakowsky, a national co-chair of the presidential campaign of Barack Obama when few thought he could ever be elected, is here to tell you: Yes, you can! The book she recommends for candidates, campaign staff, volunteers, and citizens is Winning Elections in the 21st Century, a handbook for anyone who wants to know how campaigns are run and won today.

    Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fund-raising, and increasingly sophisticated micro-targeting. Using examples from across the United States, the authors discuss the nuts and bolts of state and local races, as well as best practices in national elections. A successful campaign, they assert (and evidence confirms), merges new technology with proven techniques from the past, and their book helps candidates, students, and citizens consider all the opportunities and challenges that these tools provide while keeping in view the critical role that personal contact plays in getting voters to the polls.

    At the heart of this book is the conviction that we need to win democracy along with elections. Simpson and O'Shaughnessy write about campaigns in which the maximum number of citizens participate, as opposed to those determined by a few wealthy individuals and interest groups. People power can prevail with the right candidates, issues, and support, and Winning Elections in the 21st Century shows how.

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