Ideas Will Win: Use Mine Socks
- National Archives Store Exclusive
- Made in the U.S.A.
- Toe seam
- 76% acrylic, 21% stretch nylon, 2% spandex, 1% rubber
- Machine wash cold, do not bleach, tumble dry low
The image on these socks is inspired by the design printed on a 1942 poster created by the RCA Manufacturing Company, inc. which depicts a man in overalls and cap, lifting the top off of a large concrete sculpture of a head to reveal machinery as its inner workings. The overalled man scratches his head; around him are several captions of the word: "Idea?". The text on the poster reads, “Ideas will help beat the promise: let's have yours!” and was created in a time when manufacturers were offering production incentives. We think this message is worth repeating, and that it’s a good one to rock on your socks.
During World War I, many branches of the federal government used posters to urge Americans to support the war effort. In a time without radio, TV, or the Internet, posters were an inexpensive way to deliver powerful messages to millions of people. The government hired well-known artists to create designs that unified the American people. Posters continued to be published during World War II, and new posters are still in production. The National Archives holds close to 20,000 posters produced by military and civilian agencies.