Rosie Riveter Poster
- Unframed poster
- Artist: J. Howard Miller (1918-2004)
- 20 X 28 inches
This poster, produced by Westinghouse during World War II for the War Production Co-Ordinating Committee around 1942, was part of the national campaign in the United States to enlist women in the workforce. In the face of acute wartime labor shortages, women were needed in the defense industries, the civilian service, and even the armed forces. Rosie the Riveter, the strong, competent woman dressed in overalls and bandana, was introduced as a symbol of patriotic womanhood.
During World War I, many branches of the federal government used posters to urge Americans to support the war effort. In a time without radio, TV, or the Internet, posters were an inexpensive way to deliver powerful messages to millions of people. The government hired well-known artists to create designs that unified the American people. Posters continued to be published during World War II, and new posters are still in production. The National Archives holds close to 20,000 posters produced by military and civilian agencies.