Well aware of the demoralizing effects of racial prejudice on the American population and its impact on the war effort, the Government promoted posters, pamphlets, and films highlighting the participation and achievement of African Americans in military and civilian life. The design on our unique socks is based on a 1943 government poster offering an image of racial solidarity among wartime workers under the slogan "United We Win.”

During World War I, many branches of the federal government used posters to urge Americans to support the war effort. In a time without radio, TV, or the Internet, posters were an inexpensive way to deliver powerful messages to millions of people. The government hired well-known artists to create designs that unified the American people. Posters continued to be published during World War II, and new posters are still in production. The National Archives holds close to 20,000 posters produced by military and civilian agencies.