Scarves and Ties

On the campaign trail or in the White House, the candidate’s or President's choice of what color tie to wear, or to not wear a tie at all, is very much discussed by the media. The First Lady’s choice of gowns and fashion sense are dissected by critics around the world and are later exhibited in museums.

Aside from the red, white, and blue patriotic symbolism, could there be a reason red and blue ties seem to be the most popular choices for Presidents? Psychologists have argued that red and blue are thought to improve brain performance and receptivity to advertising. The study found that red is the most effective at enhancing our attention to detail, while blue is best at boosting our ability to think creatively.

The National Archives Store has made certain you have your choice of quality neckties and scarves that are fit to wear to any White House affair. Purchases from the National Archives Store generate financial and creative support for National Archives exhibitions, public programs, and educational initiatives, introducing America’s records to people around the U.S. and the world.